I’ve been carefully culling the mildewed, and spoiled contents of the black steamer trunk that was stored in the basement of an old house dad owned. Some of the vintage newspapers and magazines are so contaminated that I’ve had to wear a filtering face mask. I don’t know if the paper can be successfully and economically salvaged or not, so I’ve been photographing the pages of some of the periodicals.
Mom used to subscribe to The Saturday Evening Post of which there was only a couple of issues remaining. The best copy is dated November 21, 1959. While someday I might read some of the articles, the advertising is most immediately interesting. Old ads fascinate us because we’ve all been subjected to advertising our entire lives.
With that in mind, I decided to share a sampler of the most interesting print ads that appeared in that issue of the Post. I shot these images in high definition so you can expand them for more enjoyment.
It’s hard to believe that a company would spend big bucks on a double-page spread to plug some clocks. General Electric did just that for their line of Telechron clocks. Nowadays, Telechrons are highly collectable artifacts.
Speaking of collectables, the mid-century versions of prestige wristwatch brands are quite popular with many serious hobbyists.
Among the various trends in home audio was the short-lived concept, three-channel stereo. The Motorola company made a big push for the format in this double-page spread.
If you were skeptical about three-channel, you might opt for conventional stereo gear from Magnavox. The top of the line was a family entertainment center that included a teevee set.
The motor vehicle industry has long been a mainstay for publishing. The November 1959 issue featured the introduction of the 1960 models of the “big-three” manufacturers.
Chrysler Corporation showed off their flagship luxury car of the day, the Imperial.
General Motors featured two Chevrolet models. The huge Impala was the last of the series to feature tailfins. In the background is the introductory model of the then brand-new Corvair.
Ford made a half-hearted effort to push their very unpopular Edsel. November 1959 was the end of the production line for the brand. Ford built fewer than 3,000 of the 1960 Edsels which were basically 1960 full-size Fords decorated with poorly styled trim. Ironically, these days, Edsels are highly prized collectables.
I’ll continue to weed out more vintage magazines and newspapers from the old trunk. There are bound to be some more interesting finds.