Create Something

I dreamt that I had invented and marketed a portable solar window adapter. It was a two part device so that it could be used on two windows at once. It terminated with an electrical outlet so the user could plug in lamps and small appliances. I awakened from the dream when I was still producing the television commercial to sell the gadget. I rarely have dreams about creating specific products such as this solar adapter, so I’ll investigate in order to see if someone has already invented something similar.

During the days following such dreams, I feel more creative than usual. So, I feel good about today. I am beginning today by creating a post on bluejayblog to offer you my personal observations about creativity.

It has been said that if a person tries to sell creativity, the inventor or artist must encounter sales teams who aren’t as creative as the inventor or artist. Furthermore, the creative people often lack the communications skills to effectively work out the business details with the sales teams.

I feel fairly confident that if the solar window adapter is viable, that I could communicate with an advertising agency about it. After all, I spent much of my adult life writing and producing commercials. As a category, commercials are largely unloved by the public because they intrude into the video, television, and radio programs. While people understand the need for commercials, viewers and listeners resent them. It takes plenty of creativity of the producer in order to consistently make commercials that both sell products and not annoy the consumer too much. You get bonus points if the viewers and listeners share their delight with their friends.

We usually associate creativity with other fields of endeavor–usually one of the arts like painting or music. Artists and artisans understand at some level that our senses are our windows connecting us to the world. It is by experimenting and playing with our senses that we deepen the connection with our fellow humans. When we emotionally and practically connect with others through our work, we discover an abundant wellspring of creative ideas.

Regarding ways to enhance our creative output, it is important not to fall into the trap of relying upon formulaic techniques. When one relies too much on dogmatic technique creativity suffers. This results in cookie-cutter products. It’s better to get out of our heads and look around for inspiration.

Often times the idea is waiting for us to pay attention to it. For example, the morning sunshine filtered through Venetian blinds to cast an attractive pattern onto the shrine in my music room. I discovered it by chance and knew that I had to photograph it before the sunbeams shifted position. In this instance, the opportunity to create a photograph was waiting for me to swivel 180-degrees in my desk chair.

The best way to enhance one’s creativity is to strike when the iron is hot and forge ahead. If you have a glimmer of an idea, begin designing it or start working on something. Create something today, something that connects with your imagination and brings you joy. The simple fact of acting on your ideas ingrains creativity in the mind as a habit.

Everybody is creative in some way. Don’t over-think this. Cultivate open-mindedness and personal freedom then the creative ideas will flow effortlessly. Let’s let go and let our creative juices flow right now.

The Blue Jay of Happiness ponders a thought from director, producer, and screenwriter, Jon M. Chu. “Fear is a destruction of creativity.”

About swabby429

An eclectic guy who likes to observe the world around him and comment about those observations.
This entry was posted in art, Contemplation, cultural highlights, Hobbies, Meanderings, music, philosophy, photography, projects and tagged , , , , . Bookmark the permalink.

7 Responses to Create Something

  1. Alien Resort says:

    I didn’t know you did commercials. I made a hundred or so radio promos and psa’s. Most of them were off-the-wall different.

  2. Doug says:

    I built a lightning detector. Green, yellow and red LED’s display the relative strength/distance of the storm. Never thought about marketing it, since lightning detectors are a dime a dozen. I just like the way it looks when a storm is approaching, though this year it sits idle. There use to be pictures on google, but I can’t find them anymore.

  3. Herb says:

    Very good post, I especially appreciate the warning about being formulaic.

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