Too Late

It’s never too late to ______. Fill in the blank with nearly any topic and you will supposedly increase your level of motivation. The phrase is the stuff of Internet memes. It is an example of sweeping generalizations. The facts indicate that sometimes it is too late to ______. Quite often the time is limited.

I remember a commercial about the Audi RS 5 Coupe that featured an old codger on his deathbed. His loved ones are present, awaiting his final breath. Then the roar of the Audi passing by on the highway reinvigorates the old man’s passion for life. For some reason, the commercial made me feel uneasy in an existential way. I interpreted the message as a way of saying that a life isn’t fully lived until you’ve driven that particular make of car. In the case of the dying old codger, the commercial ends before we find out anything further about the fate of the old man. Did he leap from his deathbed and buy the car?

This is clever marketing that is aimed at a particular demographic. The target audience is apparently mature drivers who believe it is never too late to enjoy fine motoring. Although the dying old codger can only daydream about driving the sporty car, the commercial implies that viewers should buy and enjoy the car before it’s too late. The commercial is one of the most outrageously compelling ads I’ve ever seen.

“You cannot do a kindness too soon, for you never know how soon it will be too late.”–Ralph Waldo Emerson

It is common for people to feel deep regrets after the death of a loved one. Perhaps you wished you had said a special statement to someone earlier, while she was still alive. It would have been great if only she could have heard your sentiments with her two ears. At least you would have felt a sense of closure had you visited her one more time. The truth is, we are all finite creatures who possess limited time-lines.

There are deadlines for many of the things we want to do. I posit that believing that it’s never too late, can enable procrastination. However, when we affirm that there are deadlines, we become more determined and focused, hence more likely to make and achieve goals.

“It’s never too late” is passive and quite vague. “There are deadlines” is active and more specific. When we read a meme that says “It’s never too late to build a better world” we are lulled into apathy and inaction; somebody else will take care of the necessary responsibilities.

There is an ancient, Eastern teaching that warns about prompt action. It says something like this: “If there is a fire that is smoldering at the bottom of a pile of dried vegetation upon which you are relaxing, as long as the flames have not reached you, you are safe.” It’s easy to understand the profundity of such a statement. It illustrates the passive nature of denial.

We prefer to remain attached to our comforting beliefs and assumptions. We look for validation to affirm that we are OK to remain in our little boxes. Although we have a rough idea about the finiteness of life, too many of us do not fully reflect upon the calamity of the workings and nature of life on Earth.

One day, we will be surprised to encounter a scenario we had not expected so soon. It will be something that is unfathomable. We will understand the serious nature of what is about to occur. There will be no cavalry riding over the hill to save us. Nobody, including oneself, will be able to come to the rescue.

Sometimes it can be too late. If there’s something we need to do, time is of the essence.

The Blue Jay of Happiness quotes the late author, humorist, and satirist, Sir Terry Pratchett. “Most gods throw dice, but Fate plays chess, and you don’t find out ’til too late that he’s been playing with two queens all along.”Β 

About swabby429

An eclectic guy who likes to observe the world around him and comment about those observations.
This entry was posted in Contemplation, cultural highlights, philosophy and tagged , , , , , . Bookmark the permalink.

4 Responses to Too Late

  1. Yernasia Quorelios says:

    πŸ’œ Just Be, No YOU!!! and Me, Just Be


  2. Pingback: ReBlogging ‘Too Late’ – Link Below… πŸ’œ Just Be, No YOU!!! and Me, Just Be …πŸ’›πŸ’šπŸ’™… | Relationship Insights by Yernasia Quorelios

  3. Eva Hnizdo says:

    Yes, if not now, when?

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